Yiddy Hoffman is the Founder and CEO, bringing a strong entrepreneurial vision shaped by hands-on industry experience. He began his career at a young age as a tile installer, where he quickly recognized the need for greater efficiency without compromising quality. This early insight sparked his ambition to build something impactful, powerful, and enduring.

Today, Yiddy leads with a deep understanding of both the technical and relational sides of the business. He thrives on connecting with people and considers building relationships one of the most rewarding aspects of his role. Through his work, he has collaborated with talented designers, architects, and developers—many of whom have become close friends.

Known as a strong and involved leader, Yiddy takes pride in being deeply engaged in every detail of the business. Outside of work, he dedicates his time to his family, reflecting his commitment to both his professional and personal life.

Bryan Cheng serves as Chief Estimator, bringing over 21 years of experience in the civil engineering and construction industry. Beginning his career as a civil engineer, Bryan developed a strong technical foundation before gradually transitioning into estimating—first as a supplementary responsibility and ultimately as his full-time focus. His deep understanding of construction processes and project requirements allows him to deliver highly accurate and reliable cost assessments.

Bryan is known for his meticulous attention to detail, particularly when analyzing project drawings to ensure precise and comprehensive estimates. His ability to identify key nuances within complex plans has made him a trusted resource across teams and projects. Colleagues describe him as direct, smart, and resourceful—qualities that reflect both his technical expertise and his practical approach to problem-solving.

Outside of work, Bryan enjoys traveling and spending quality time with his family, maintaining a well-rounded and fulfilling lifestyle.

Fishel Soloman serves as CFO, bringing a strong passion for numbers and finance to his role. From a young age, he was drawn to the world of accounting and business, earning his accounting degree early and building a solid foundation in business finance. His analytical mindset and attention to detail have been key drivers in his professional journey.

At Tiler, a fast-growing operation with over 350 team members on sites daily, Fishel plays a critical role in overseeing payroll, financial operations, and compliance. He excels at managing the complex financial structure of the company, ensuring accuracy, stability, and efficiency across all areas of the business. His work is essential in supporting the company’s continued growth and operational success.

Outside of work, Fishel enjoys spending time in nature, often taking relaxing walks in the park to unwind. Known among his colleagues as “the numbers guy,” he maintains a steady, dependable presence and contributes to a positive, collaborative work environment.

Chaim Leonorovitz serves as a Project Manager, bringing a strong passion for construction and design to every project he oversees. Drawn to the industry from an early age, Chaim found his niche in tile installation, where creativity meets precision. He is especially inspired by the transformation process—taking a space from raw construction to a fully finished product, with careful attention to layouts, patterns, and intricate details.

In his role, Chaim manages multiple projects simultaneously, often overseeing 10 to 15 at a time. He thrives in fast-paced environments and excels at keeping projects moving forward efficiently. For Chaim, one of the most rewarding aspects of his work is seeing a project evolve from drywall to beautifully finished tile, fueling his drive for the next challenge.

Outside of work, his passion for design continues, as he enjoys exploring creative ideas and appreciating innovative styles. Known by his coworkers as someone who is always on the go, Chaim brings energy, dedication, and a hands-on approach to everything he does.

Mark Klein serves as a Project Manager, known for his steady approach and ability to keep operations running smoothly at scale. He began his career with the company in an entry-level role and quickly grew into his current position, demonstrating strong dedication, adaptability, and a willingness to learn.

In his role, Mark is responsible for scheduling and coordinating a large workforce of over 350 team members across multiple job sites. He excels at maintaining structure and ensuring customer satisfaction, balancing efficiency with attention to detail. Mark thrives in the fast-paced nature of the job, where precision and organization are critical, and takes pride in delivering consistent results.

Outside of work, Mark enjoys spending time with friends and unwinding in a relaxed setting. Known by his coworkers as quiet, calm, and dependable, he brings a composed presence to the team while consistently getting the job done.

Faigy Gluck works in Accounts Receivable and Accounts Payable, bringing focus, consistency, and a strong sense of responsibility to her role. With a background in accounting, she developed the skills needed to manage financial processes efficiently while maintaining accuracy and organization in a fast-paced office environment. She thrives in a structured workspace, often with music in the background, allowing her to stay focused and productive throughout the day.

Faigy takes pride in ensuring that vendors are paid on time and that accounts are always up to date. She understands the importance of maintaining positive relationships and sees her role as a key part of supporting the company’s operations and reputation. Her attention to detail and commitment to getting things done make her a reliable presence on the team.

Outside of work, Faigy values spending time with her family. Known by her coworkers as someone who is always focused—with her AirPods in and eyes on the screen—she brings dedication and consistency to everything she does.

Malky Hershko leads all social media platforms and company marketing, bringing a creative and hands-on approach to building a strong and authentic online presence. She understands that how a company presents itself digitally plays a major role in how it is perceived, especially in an industry where the full picture isn’t always visible at first glance. This insight drives her work and passion for showcasing the company in a compelling and accurate way.

With a background rooted in hands-on experience, Malky has developed her skills by actively creating content, shaping brand messaging, and managing public relations efforts. She thrives on the process of producing engaging media and crafting impactful stories that highlight the company’s work and values.

Outside of work, Malky loves to travel and enjoys the unique opportunity her role provides to explore new places while creating content. Known by her coworkers as someone who is always thinking about the next great shot or blog post, she brings creativity, energy, and vision to everything she does.

Judy Berko oversees Insurance and Compliance, bringing a proactive and detail-oriented approach to risk management. With experience in risk management at the company, she quickly recognized the importance of maintaining proper compliance and insurance coverage at all times. Her hands-on understanding of the field allows her to anticipate challenges and ensure that the company operates within all necessary guidelines.

Judy takes pride in preventing issues before they arise, knowing that strong compliance and proper coverage can significantly reduce risk and avoid costly setbacks. She is deeply committed to keeping both the company and its team members protected, making her role a critical part of daily operations.

Outside of work, Judy enjoys spending time with her children, who are at the center of her life. Known among her coworkers as the person who keeps everyone in check, she is often the one ensuring that safety rules and guidelines are followed. Her vigilance and care reflect her genuine commitment to the well-being of those around her.